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Customer Engagement and Customer Relationship Management Capabilities' Effects on Innovation Performance and Customer Distrust's Moderating Role.

• Authors : Binsaeed, Rima H.¹ (AUTHOR) ; Yousaf, Zahid² (AUTHOR) ; Grigorescu, Adriana^3,4 (AUTHOR)

Subjects: *CUSTOMER relationship management; *CUSTOMER relations; *CONSUMERSSAUDI Arabia

• Source: Sustainability (2071-1050). Jun2023, Vol. 15 Issue 12, p9475. 14p.

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Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement.

• Authors : Ihejirika, Kingsley T.¹ (AUTHOR); Goulding, Anne² (AUTHOR); Calvert, Philip³ (AUTHOR)

Subjects: *Social media; *Academic libraries; *Library users

• Source: Journal of Library Administration. Jan2021, Vol. 61 Issue 1, p58-85. 28p. 2 Diagrams, 3 Charts.

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HYPER COMPETITIVE DIGITAL MARKETING-AN ADVANCEMENT IN TECHNOLOGY & ITS FUTURE PROSPECTIVE.

• Authors : Verma, Amit; Rathee, Rupa; Malik, Seema

Subjects: SOCIAL media in marketing; CONSUMER behavior; CUSTOMER relations

• Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 10, p1-13, 13p

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Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment.

• Authors : Lark, Andy¹ ; Bonfrer, André²

Subjects: *MARKETING; *CUSTOMER relations; *CONSUMER behavior

• Source: NIM Marketing Intelligence Review. Nov2022, Vol. 14 Issue 2, p19-23. 5p.

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"Make an Effort and Show Me the Love!" Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality.

• Authors : de Kerviler, Gwarlann (AUTHOR); Heuvinck, Nico (AUTHOR); Gentina, Elodie (AUTHOR)

Subjects: AUTHENTICITY (Philosophy); PRODUCT management; MARKETING management

• Source: Journal of Business Ethics. Aug2022, Vol. 179 Issue 1, p89-110. 22p. 11 Color Photographs, 2 Diagrams, 1 Graph.

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SPECIFICS OF MARKETING CHANNELS USED FOR CONSUMER ENGAGEMENT ON MARKETS WITH LIMITED ACCESS TO CONSUMER INFORMATION.

• Authors : Timokhina, Galina¹; Sysoeva, Tatiana¹; Drevalev, Andrei¹

• Source: International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM. 2018, Vol. 5, p897-905. 9p.

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Application of Digital Marketing Tools and Methods in the Enterprise Management System.

• Authors : Larina, Yaroslava; Zaryvnykh, Kateryna; Galchynska, Julia

Subjects: INTERNET marketing; MARKETING management; DIGITAL technology

• Source: Accounting & Finance / Oblìk ì Fìnansi; 2023, Vol. 101 Issue 3, p98-106, 9p

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Unlock the Mysteries of Your Customer Relationships.

• Authors : Avery, Jill; Fournier, Susan; Wittenbraker, John

Subjects: *MANAGEMENT science; *CUSTOMER relations; *CUSTOMER relationship management

• Source: Harvard Business Review. Jul/Aug2014, Vol. 92 Issue 7/8, p72-81. 10p. 1 Color Photograph, 1 Illustration, 2 Diagrams.

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The SOCO Scale: A Measure of the Customer Orientation of Salespeople.

• Authors : Saxe, Robert¹; Weitz, Barton A.²

Subjects: *CUSTOMER relations; *SALES personnel; *SELLING

• Source: Journal of Marketing Research (JMR). Aug1982, Vol. 19 Issue 3, p343-351. 9p. 1 Diagram, 4 Charts, 1 Graph.

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The Role of Intermediation in the Governance of Sustainable Chinese Web Marketing.

• Authors : Yongrok Choi¹ ; Di Gao¹

Subjects: *INTERNET marketing; *SUSTAINABILITY; *MARKETING consultantsCHINA

• Source: Sustainability (2071-1050). Jul2014, Vol. 6 Issue 7, p4102-4118. 17p.

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